Football Analytics

Sports’ Analytics took off in 2014 with numerous entities being established or consolidated; unfortunately, none of these bodies are looking at the key data.

“We don’t have any competitors. We are in a niche of one. We are unique.”

This has now changed with the launch of a new business – Matchfixing Analytics

We address corruption and matchfixing in football in both grey and black markets utilising bespoke analytics and forensics together with enhanced modelling and unique holistics.

We offer High Level Consultancies for all areas of the global football industry and linked sectors – clubs, market makers, regulators, government, integrity monitoring bodies, agents, advocacy groups, analytics operations, police and institutional bodies.

All markets are functions of economic and psychological mechanisms but this formal construct is entirely delegitimised by the corrosive roles of corruption and insider trading, particularly in lightly regulated sectors like football. The resultant hologram of hyperreality is pure neo-Bayesian with chaotic statistical disorder.

We offer clients a robust edge in the corrupted marketplace of global football as clients want new insights, strategic defence, holistic modelling and Big Data.

The first intrusion of Big Data into sport came with Billy Beane and his use of sabermetrics in the valuation of baseball players. Sabermetrics in this basic form only applies to sports that are able to be broken down into discrete time segments eg cricket, NFL and baseball but fails miserably when utilised in games with interactive flow like football or in sports that are corrupt.


Unfortunately, this lesson is yet to be learnt and Arsenal paid £2.165m for US-based StatDNA while Manchester City established MCFC Analytics, both of which collect massive (and largely irrelevant) data which attempt to quantify the flux of football while ignoring the considerable inputs that undermine the match outcome and the integrity of the sport (although it should be stated that the Arsenal operation is markedly more professional than the Mancunian one!).

Roy Hodgson’s England also utilised amateurish analytics prior to producing the nation’s worst ever World Cup performance and only group stage exit in Brazil 2014.

We incorporate corruption forensics into match analytic processes protecting clients against inproprietaries taken against their interests and hence enhancing outcomes.

Matchfixing has reached a stage of development where there are frequently two or more insider attempts at manipulating the outcome of a match. The reality might only become clear once the match is in progress. It is of consequence to participants and all associated with the event for the state of real-time corruptions to be assessed via analyses of the actions and psychologies of potentially corrupt officials and players and the related impacts on the markets of the criminalities at play.

We address such inputs at speed to the benefit of clients (as well as the efficiency of the markets).

A parallel might be drawn with other analytics companies.

In reality, such companies share macro data around market makers that offers no competitive edge due to its generality and lack of specificity. Everybody is plugging the same data into the same software, thinking they are creating unique insight when, in fact, off-the-shelf solutions are self-fulfilling and simply reinforce the mechanisms at play.

We operate two to three layers deeper than competitors in market information, access, evaluation and the detection of market abuses and matchfixing.

We will ensure scarcity in our selection of partners by restricting ourselves to only two concurrent contracts.

Club ownership structures, abuses of the transfer markets and matchfixing all share a culmination of corruption that resides in Offshore Financial Centres (OFCs). We create economic models of money flows between matchfixing operations, market makers, dark pools and the OFCs where the monies are laundered.

The vast majority of institutional bodies in world football have their own private and hidden agendas. Frequently, such agendas impact upon the integrity of the game.

Institutional corruption analyses are critical for clients to punch above their weight and for miscreants to be outed.

We transform the perceptions of corruptions of power lobbies at FIFA, UEFA, national associations and leagues, the betting monitoring bodies, IFAB and bodies representing match officials.

As football has morphed into a first tier global market with regard to the sheer volume traded, it has become increasingly necessary for all interested parties to be aware of the implications of the market structure.

We model market holistics.

MATCHFIXING ANALYTICS incorporates intermarket analyses, global market alliances, dark pool and underground market activities, proxy trading, the inputs of criminalised enterprises, fragmented cartels and syndicates, strategies to disguise volume and instantaneous global information flow into a holographic whole of market transparency.


If referees in the Premier League earn a couple of grand per week while officiating on matches with global betting volumes of £5 billion,
If referees for all Premier League games are selected by just one individual;
If referees work with agents to promote the agents’ clients on the field of play,
If referees are at the root of most matchfixing crises:

If bookmakers accept insider trading merely treating it as competitive advantage in the marketplace,
If bookmakers trade such knowledge at dark pool poker tables of corruption;
If bookmakers own football clubs and, on occasions, coerce players to perform appropriately,
If bookmakers create spot markets to corrupt the minutiae of in-play actions:

If agents are largely non-regulated and are the primary lubrication of criminalities in the sport,
If agents work together in a fragmented cartel to pool ownership of players to solicit matchfixing;
If agents are engaging in third party ownership and the trafficking of children from developing countries,
If agents pay backhanders to managers to pick certain players for mutual benefit:

If institutional bodies decide on winners and losers according to private agendas of power and marketing,
If institutional bodies incorporate systemic corruptions at top levels of the game;
If institutional bodies established to monitor insider trading and matchfixing are infrastructurally compromised,
If there are no global, EU or governmental actions to confront these corruptions:

If clubs, owners, managers, referees, agents, administrators and players bet on the outcomes of games,
If clubs exert power over lesser clubs in the same leagues with agreed outcomes being the norm;
If clubs focus more on unearthing lucrative marketing deals than on winning trophies,
If clubs built on debt can only survive by matchfixing their games:

If coercion, threats, menaces, violence and murders are the primary modes of controlling non-acquiescent individuals,
If transnational organised crime and global mafiosi are actively involved at all levels of corruption;
If suitcases of cash and offshore illicit money flows are the norm in financial transactions,
If there are administrators who facilitate these corruptions based on laissez faire capitalism:

If the Fit-and-Proper-Person Test results in clubs being owned by entirely unfit and entirely improper individuals,
If owners take over clubs to asset strip and to monetise the debris via inversion capitalism;
If money laundering, fraud, utilisation of offshore financial centres and beneficial ownership is the norm,
If clubs are held offshore for tax and/or regulatory avoidance to the benefit of the owners:

If spurious and fake arguments are repeatedly made against the use of video technology in the sport,
If there are no laws against insider trading and no Commitment of Traders’ reports;
If there is widespread use of performance enhancing substances and their related masking agents,
If the market capitalisation of major clubs is dwarfed by global betting turnover on any of their matches:

If fans and the public are kept in the dark about all these machinations due to a blackout by the mainstream media,
If there is nowhere for whistleblowers to go with information about corruptions;
If the reward for being a criminalised player is a lifelong role as a media analyst or commentator,
If huge fortunes are being made while meritocracy is always trumped by the performativity of corrupt practices:

Then FOOTBALL IS FIXED as is everything within it,
And – what is more – ’tis merely high stakes poker, my son.